friendly spar & not-so-friendly organics

This morning, venerable New York Times’ ad beat reporter Stuart Elliot poked fun at trade pub Adweek for reporting on news four hours after he did, with a tweet and a wink that pointed out the time difference. The story of domain registry service Go Daddy awarding its renaming/rebranding assignment to creative agency Barton F. Graf 9000 was posted to the New York Times’ site on July 1, while Adweek directed readers to its own version with a tweet mid-day today. Getting both publications to write about the news is an impressive feat from a PR perspective, and despite Stuart’s “friendly” banter, I can imagine Adweek reporter Noreen O’Leary wasn’t particularly happy about the maneuvering and Stuart’s subsequent ribbing, particularly since the two jostle for the same audience. The real question though, is who used the better GoDaddy picture?

Adweek goes for GoDaddy's Spray Tan.

Adweek goes for GoDaddy’s Spray Tan.


New York Times shows off an ad from GoDaddy with Jean-Claude Van Damme.

On a separate note, organic food manufacturer Eden Foods faced its own ribbing — although not so friendly — when its 2013 lawsuit against the Obama administration drew the ire today of healthy eaters. Following a story by Grist and fueled by Monday’s SCOTUS Hobby Lobby ruling, people flocked to Eden Foods’ Facebook page to express their displeasure with the company’s stance against covering birth control for its employees. The company took the opportunity to remind visitors to its page of civility — encouraging commenters to express their opinions respectfully. On Twitter, Eden Foods pointed to a statement released in April of 2013 stating its lawsuit had little to do with birth control and much to do with its belief that the Obama administration was overstepping its governmental bounds. However, an interview last year with Eden Foods’ CEO Michael Potter revealed he’s more concerned about not being required to pay for health care that does not concern him, as a man. He shared with

“I’m not trying to get birth control out of Rite Aid or Wal-Mart, but don’t tell me I gotta pay for it.”

Regardless, a call to boycott Eden Foods appears to be picking up steam, as evidenced by a Facebook page dedicated to the cause as well as comments on Eden Foods’ own page.


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